To celebrate the World Down Syndrome Day the finnish photographer Veikko Kähkönen teamed up with FAIDD (The Finnish Association on Intellectual and Developmental Disabilities) to produce extraordinary pictures of people with Down syndrome.
The aim of the campaign was to inspire, raise awareness, and shed a different light on Down syndrome. People with Down syndrome are seldom represented in the media as powerful, strong, and confident. This was something these images wanted to change.
The models were asked to tell the photographer how they would like to be portrayed in a picture, and the results turned out to be full of emotion and strength. An inspiring video was made of the whole project, watch it with English subtitles below.